Top 5 Fitness Travel Trends to Grow Your Hotel’s Revenue in 2025 and Beyond

Business Jan 28, 2025 7 Add to Reading List

The global travel industry is evolving rapidly, with travelers increasingly seeking experiences that focus not just on leisure, but on health and wellness. As 2025 approaches, the fitness travel trend is gaining momentum, and hotels that tap into this movement are well-positioned to boost their hotel revenue streams. Fitness enthusiasts are no longer reserving their workouts for the gym; they want to stay active and healthy during their travels. For hotel owners and operators, this presents an exciting opportunity to cater to this growing demographic and build new streams of income.

Incorporating fitness-focused offerings into your property can set you apart from competitors, increase guest satisfaction, and boost long-term revenue. Here are the top 5 fitness travel trends to help you grow your hotel’s revenue in 2025 and beyond.

1. The Rise of Wellness Retreats

Wellness tourism is rapidly becoming a major trend, and fitness-focused retreats are leading the way. In 2025, travelers will be more likely to choose destinations and accommodations that offer comprehensive wellness programs, including fitness activities, healthy dining options, yoga, and spa services. This movement goes beyond the traditional hotel gym—it’s about creating an immersive experience that promotes physical, mental, and emotional well-being.

Hotels that offer wellness retreats can cater to this growing demand by providing tailored programs designed to help guests achieve their fitness goals while on vacation. These programs can include personalized fitness training, nutrition consultations, group workout sessions, and meditation. For example, Six Senses hotels, renowned for their focus on wellness, offer wellness retreats that include fitness boot camps, mindfulness, and spa treatments, alongside sustainable dining options and nature-based excursions.

For hoteliers, wellness retreats offer significant opportunities to increase hotel revenue streams. Offering exclusive retreat packages, day passes, or wellness memberships can provide a steady stream of income. Guests are willing to pay a premium for these services, especially when they feel that the experience is tailored to their specific wellness needs. As people become more health-conscious, catering to the wellness travel trend is an investment that will pay off in the long run.

2. Fitness-Focused Hotel Amenities and In-Room Workouts

As fitness travel continues to grow, the demand for fitness-focused hotel amenities will rise in tandem. Hotel gyms are no longer enough to satisfy the modern traveler; guests expect more sophisticated and diverse fitness offerings. In 2025, hotels will see increasing demand for multi-functional fitness spaces, such as outdoor workout areas, cycling studios, and boutique fitness classes.

Some of the leading hotel brands, such as Marriott, are already incorporating fitness facilities that extend beyond traditional gyms. These include in-room workout kits, on-demand fitness classes, and specialized equipment like Peloton bikes, which cater to guests who want to stay fit but prefer to work out privately. In-room yoga mats, resistance bands, and free weights can also enhance guests’ experience by offering them flexibility to work out at any time.

Moreover, as the demand for fitness experiences grows, hotels are incorporating in-room wellness options. Guests are increasingly expecting to find fitness kits, app-based workout videos, and in-room yoga or meditation sessions. Hotels can further enhance guest experience by offering personalized wellness packages, including pre-arrival fitness assessments or customized workout routines.

By investing in state-of-the-art fitness amenities and wellness technology, hoteliers can create a new revenue stream that caters to travelers' fitness preferences. Whether through charging for specialized workout services or offering fitness packages that include access to on-demand classes or in-room kits, these amenities can increase hotel revenue streams significantly.

3. Active Outdoor Experiences and Adventure Fitness

Adventure travel is another growing trend that blends fitness and exploration. Travelers are no longer satisfied with simple gym sessions; they are increasingly seeking active outdoor experiences that allow them to engage with nature while maintaining their fitness levels. This trend is expected to skyrocket in 2025 and beyond, as people opt for vacations that combine physical activity with scenic outdoor experiences.

Hotels in destinations with rich natural environments—such as mountains, beaches, or national parks—can capitalize on this trend by offering active outdoor fitness experiences. These can include hiking, trail running, cycling tours, water sports, and even outdoor fitness boot camps. For example, hotels in the Swiss Alps could offer hiking tours with personal trainers or yoga sessions on mountaintops, while beach resorts in Hawaii could organize beach fitness workouts or surf classes.

To meet this growing demand, hotels can partner with local adventure companies to offer unique, fitness-focused outdoor activities. By promoting these offerings as part of a wellness package, hoteliers can add another income stream and attract fitness-focused travelers who are looking for an adventurous and active vacation.

Not only will these active outdoor experiences increase hotel revenue streams, but they will also build brand loyalty. Guests who enjoy memorable, active experiences during their stay are more likely to return and recommend the property to others.

4. Fitness and Nutrition Integration in Hotel Dining

Nutrition and fitness go hand in hand, and as more travelers become conscious of their eating habits, there is an increasing demand for healthy, fitness-oriented dining options at hotels. In 2025, guests will expect hotels to offer healthy, nutrient-rich meals that complement their fitness regimens. This includes plant-based options, organic foods, and menus designed to fuel workouts and enhance overall well-being.

Virtual fitness programs are a great way to increase hotel revenue streams without requiring large upfront investments in equipment or facilities. Hotels can offer these services as part of premium packages or create subscription models that provide ongoing revenue long after guests check out. Moreover, virtual fitness offerings can attract guests who want the flexibility to work out during their stay without being confined to a gym.

Hotels can cater to this trend by offering specialized dining options such as juice bars, smoothie stations, and health-conscious menus. Restaurants can partner with nutritionists or fitness experts to curate meals that support various dietary needs, from high-protein diets to gluten-free and vegan options. Additionally, hotels can offer meal delivery services to in-room guests, including personalized, fitness-friendly meals based on guests' dietary preferences.

By integrating nutrition and fitness into the hotel dining experience, properties can charge a premium for these specialized services. Offering wellness-focused dining programs or fitness meal packages can create an additional revenue stream. Additionally, hotels can sell fitness-focused snacks or supplements in their gift shops or through room service, catering to guests who want to maintain their fitness goals throughout their stay.

5. Virtual Fitness and Wellness Offerings

The rise of virtual fitness platforms, such as Peloton and ClassPass, has revolutionized how people approach fitness, even while traveling. The trend towards virtual wellness is expected to continue in 2025, allowing guests to access fitness classes and wellness services remotely from the comfort of their hotel rooms. With this in mind, hotels can capitalize on this trend by offering virtual fitness options, including live-streamed yoga classes, on-demand workout videos, and virtual personal training sessions.

Hotels can partner with fitness apps or wellness platforms to offer these services to guests as part of a package or on a subscription basis. Additionally, hotels can offer virtual wellness consultations, including nutrition or lifestyle coaching, allowing guests to receive personalized guidance from the comfort of their rooms. By integrating virtual fitness services, hotels can extend their fitness offerings to a wider audience, including those who prefer to work out in privacy or on their own schedule.

Conclusion: Growing Your Hotel’s Revenue with Fitness Travel Trends

As the fitness travel trend continues to grow, hotels that embrace this shift will be able to tap into a lucrative market of health-conscious, active travelers. By offering wellness retreats, upgrading fitness amenities, promoting outdoor active experiences, incorporating nutrition into dining options, and offering virtual fitness solutions, hotels can create new revenue streams and enhance guest satisfaction.

These five fitness travel trends provide excellent opportunities to increase hotel revenue streams in 2025 and beyond. By catering to the diverse fitness needs of modern travelers, hoteliers can stay ahead of the competition and position themselves as leaders in the wellness tourism space.

In the coming years, fitness and wellness will continue to shape the travel industry. Hotels that adapt to these trends and prioritize health-focused offerings will not only enhance their guest experience but also increase their revenue and long-term profitability.