Brazilian superstar Anitta is having a moment that transcends borders. Fresh off her Best New Artist Grammy nomination, she has teamed up with Lay's to create a groundbreaking remix of her hit 'Envolver' powered by 6,000 potatoes, earning a Guinness World Record. In a candid conversation, she reflects on the year's highlights, what keeps her grounded, and the legendary women who inspire her.

From Potatoes to World Records

Anitta's collaboration with Lay's was more than a marketing stunt. Using 6,000 potatoes as a bio-battery, the artist recorded a remix of 'Envolver' for the brand's 'Stay Golden' campaign. 'When I got an invite from Lay's, I felt so special. Lay's has been part of my life forever,' she says. The process turned into a science lesson: 'I remembered how much of a good student I was at school. When they explained it to me, I was like, OK, I got it.' The result was a world record that combined her love for music and innovation.

The campaign promotes joy and positivity, values Anitta holds dear. When asked what brings her joy on tough days, she emphasizes mindfulness: 'I lock myself somewhere alone. I use quick meditation playlists and remind myself of positivity.' This inner work helps her stay true to herself, especially as her career accelerates globally.

Trusting Her Gut in Music

Anitta's approach to knowing when a song is finished is instinctual. 'It's a gut feeling,' she explains. 'Sometimes people don't even believe in your song as much as you do.' 'Envolver' was a prime example. Initially, many artists turned down the chance to feature on it. 'So many people said no to sing this song with me,' she recalls. Yet the track became a global No. 1, cementing her status as a trailblazer. The lesson? Trust yourself even when others doubt.

Transparency and Beauty Standards

Anitta has been unusually open about her cosmetic procedures, a rarity among celebrities. She believes this honesty is crucial, especially for young fans. 'When we are teenagers, we think we know everything. I would like to be the artist that guides them to reality,' she says. By embracing her mistakes and showing that everyone has ups and downs, she hopes to provide a healthy counterpoint to curated online personas. 'I like to be real about my plastic surgeries. It's just to be honest.'

A Grammy Nomination Surprise

Anitta's Best New Artist nomination came as a surprise while she was hosting the Latin Grammys. She learned about it through her family's group chat. 'My cousin put everybody together at home to check if I was going to be nominated,' she shares. 'When I went to talk to them, they were already freaking out. I was the last one to know!' She appreciates the recognition because it acknowledges her as a new artist outside Brazil, where she has been active for over a decade. 'Out of Brazil, I'm brand new, I'm starting from scratch.'

Her anticipation for the Grammys is high. 'Beyoncé for sure!' she exclaims when asked whom she hopes to see. The superstar's influence is evident in Anitta's own genre-blending music.

Carnival Legends and Childhood Dreams

Growing up, Anitta dreamed of singing at Carnival but lacked the means to travel. Now she performs all over Brazil and the world. She recalls a memorable Carnival where she had to perform for seven hours nonstop because a truck in front of her broke down. 'That was a crazy memory,' she laughs. Such experiences have shaped her resilience and love for live performance.

Carnival continues to be a pivotal part of her identity, representing joy and community. In 2023, she plans to celebrate with family, a theme that runs through her reflections.

The Year in Review

Anitta's 2022 was career-defining. Winning an MTV Video Music Award was a major milestone. 'Winning a VMA was really important to me,' she says. Her European summer concerts amazed her, as she discovered how many fans she had across the continent. But the highlight was personal: 'I had the greatest Christmas of my life because I was with my whole family traveling.' For her, nothing beats family.

These moments reinforce her philosophy of 'staying golden'—a phrase from the Lay's campaign that encapsulates finding joy and inner peace. She credits women music icons for helping her maintain that balance. 'I love Colbie Caillat. She leaves me in this mood—positive but chill. Also Mariah Carey, her happy songs.' Their music provides a zen vibe that Anitta channels in her own work.

Barrier-Breaking and Global Impact

Anitta's rise is emblematic of a new wave of Latin artists breaking through language barriers. With hits like 'Envolver' reaching No. 1 on Spotify Global, she has become a symbol of cultural crossover. Her transparent approach to fame, her embrace of her Brazilian roots, and her willingness to experiment with music and marketing make her a standout figure. As she looks ahead to the Grammys and beyond, she remains focused on authenticity.

While the Q&A format allowed for intimate insights, the core message of the interview is clear: Anitta is a woman who stays golden by trusting her instincts, celebrating her family, and drawing inspiration from powerful women. Her journey from Rio de Janeiro nightclubs to global stages is a testament to perseverance and joy.

Source: PopCrush News